We at Night Publishing are not really into the heavy-weight business book - the type where you buy 300 pages, and read ten.
However, there are some simple, chatty and instructive books that get over their message entertainingly, and you may even be tempted to read the whole book.
Books like these, in fact ........
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On the Way Up, by Terry Farnsworth - 1976
Strategies for survival:
- Kill the good brains - frustrate anyone who reports to you showing too much flair, until they go off and join another department. Take credit for magnimously contributing towards their career development.
- Hara-kiri - never commit it by besting your boss. Pick fights, by all means, but make sure you lose them.
- Hunt the minnow - assiduously develop your intelligence network. Befriend the corporate chauffeur.
- Dynamic inertia - embrace change with enthusiasm, but make sure you lead it down a dead-end.
- Become Uncle Fred - become the company's #1 do-gooder, organising social events and similar.
- Find a Godfather - make sure you are protected by your connections in top management and, better still, outside the company with major shareholders or politicians.
To buy via Amazon.com, click here
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The 5 Habits Of Highly Successful Slackers (Because 7 Is Too Many): Slacking Excellence in the Workplace, by K. P. Springfield - 2006
One day while successfully slacking at work, my father called. He asked me how my job was going and I mentioned to him that work had been quite productive, as I had written my first full-length screenplay within a two month period. After expressing some astonishment, he then asked me where I got the free time to take on such an intensive writing endeavor. “Well, I’ve got nine hours per day at work,” I responded. The astonishment multiplied. If my job was to write screenplays, then there wouldn’t be any surprise, however, my job was actually software sales. After explaining to him some of the successful slacking habits I had adopted over the three years at my company, he made a suggestion that I wasn’t expecting.
“Son, why don’t you write a book on how to slack-off at work? That is obviously your forte. I mean, Hell, if you wrote an entire screenplay when your job is sales, other people might be interested in hearing how you did it.”
To view extract and/or buy via Amazon.com, click here
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Give More, Get More, by André Bello - 2006
This book is a follow up to his first business novel, The Sword & The Spirit.
It embodies the simple negotiation truths than Andre' delivers in his wildly popular seminars. The book contains an easy to implement action plan that is certain to put you on the road to become a better negotiator and on your way to a richer life.
"Give more, Get more! Negotiate your way to a richer life", draws deeply on André Bello's personal stories from his experience as a medical representative, advertising director and the industry where he spent the last of his executive management days — financial services.
These experiences, together with André's unique storytelling style, are the backbone of the wildly popular seminars and workshops he has delivered in his homeland Jamaica and abroard.
To buy via Kiwi Publishing, click here
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HANG UP And Start Selling: The 30 Minute Guide to Finding New Customers without Cold Calling, by Bob Bolen - 2006
What is this book about and why should you invest your time reading it? Let me start by saying what it is not. This is not a sales training course. Sales training courses are great and I have learned something from every one I have ever taken. But I have also learned that with virtually all sales training programs, the selling process starts when you are with a prospect.
This book is about a sales process I have developed and used over the last six years of my 35 year career. Once I started using it, sales deals came faster and easier than ever before. It is a smart, dignified, professional way to quickly introduce you, your company, and your product or service to the right level executives in organizations that fit your target market. Not only does it get you into all the prospects in your territory, but it also quickly gets you to the exact person you should be talking to within that organization. No more wasting time with the wrong people or companies that have absolutely no interest, need or ability to buy what you’re selling. Most importantly you will never have to make a cold call again.
To view extract and/or buy via Amazon.com, click here
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How to Spot a Good Boss (before you take the job), A. Z. Stan
Insider secrets from a Headhunter and Career Coach; the insider guide of questions to use to uncover the good from the bad, or the better ones.
Little do we realise, the major factor that determines our career success and long term happiness in our jobs is the boss we work for – the person who can propel you to achieve your best or hold you back in mediocrity, the person who determines your salary, bonus, promotion, career development, your day-to-day environment at work, even the extent of your enjoyment of work and worklife.
Stan, headhunter and career coach, tells you how to check on a prospective boss.
If you’re thinking of changing jobs because you can’t stand your boss anymore, arm yourself with this book when you go for your interviews. You never have to work for the boss-from-hell ever again.
To buy via Lulu, click here
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How to Manage the Boss-from-Hell, by A. Z. Stan
Of course, we all get bad days.
I’m not talking about the odd spat or the brief time when the job gets on top of you. I’m talking about serious long-term demotivation. The sort that makes you exhausted, leaves you drained at the end of the day, makes you fractious at home.
If the above sounds like you, this book can help make your life at work better, more rewarding and happier.
Find out how to ease the pain of working with a difficult boss, learn to manage your boss, find out what type they are and plan your strategy to deal with them, beat the bullies and more!
To buy via Lulu, click here
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Small Is the New Big, by Seth Godin - 2006
Reading through the reviews of his books on Amazon, Seth is credited with changing people's lives.
"I think that Seth's books are getting better. But this is not a book book, its a collection of articles, newsletters and blog posts. But it is real, quality, and very useful. Such useful ideas as, " The best marketers, of course, use the needle and the vise at them same time:. They don't assault, they don't demand, instead they earn attention. And they apply their marketing pressure so consistently and in such a measured and relentless way that sooner or later, they profit from it. "
A great book if you want it in small lumps or more, It would be a good plane ride book, but bring a highlighter!"
To view extract and/or buy via Amazon.com, click here
To access Seth Godin's blog, click here
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Creative Strategic Planning, an Oxymoron, by Dennis C. Leslie - 2004
Traditional strategic planning is often very rigid and structured, with too many financial projections… in essence it is boring! Boring to do, boring to read and boring to implement. Worse yet, upon completion it ends up collecting dust on the shelf until it is time to go through the whole exercise again!
This book offers managers a fresh new perspective on how to kick start their organizations to a higher level of success. The pragmatic yet, creative processes will challenge and debunk some long-standing practices. It will help augment and enhance others.
Buckle up for a fast ride through a lot of new concepts covered in a no nonsense fashion!
To view extract, click here
To buy via Amazon.com, click here
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Ordinary Advertising. And How To Avoid It Like The Plague, by Mark Silveira - 2003
The problem with most advertising isn’t that it’s bad. The problem is it’s ordinary. And while it may be perfectly fine for some things to be ordinary (after all, most things are), it’s not okay for advertising. Because only extraordinary advertising attracts attention, makes a firm connection with its audience and returns great value for the money spent on it.
So why isn’t more advertising extraordinary? It’s not because there aren’t enough people who can do it. Nor is it because clients don’t want it. It’s because too many people involved in the selection of advertising have had little if any training in how to do so. And that’s what this book provides.
Starting with the basic impediments to extraordinary advertising—like poor listening and even worse research—this book lays out the cardinal principles for getting to better than ordinary advertising. How to get a feel for what your audience wants to hear and know, not what you want to say. The critical role “truth” plays in extraordinary advertising. And how to develop a strategy that creates an open field for original thinking instead of box that constrains it.
To view extract and/or buy via Amazon.com, click here
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Pick Me : Breaking Into Advertising and Staying There, by Nancy Vonk and Janet Kestin - 2005
"This is one very cool little book. excellent stuff. the chapter by ad (and web) wizard Brian Millar -- on how do do great creative without any talent! -- is worth the price of admission. highly recommended."
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible.
Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on.
Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions.
To buy via Amazon.com, click here
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Success in Small Business is a Laughing Matter, by J. Phillips l. Johnston - 2007
"The best book ever written about small business" is the superlative written by Esquire in a feature article profiling this best selling how-to book, written by the CEO of ten successful businesses.
The usefulness of this entrepreneurial business manual has propelled Success in Small Business Is a Laughing Matter through four printings over two decades, making it a must-own classic.
"Goolsby is a stereotype of the big company chieftain. The slab of fat on his chin hangs loosely like a rooster's crop and jiggles like jelly when he moves. The old-timey pleats in his trousers puff out to make him look as if he had swallowed a melon, and he constantly twiddles a used string in nervous frustration....."
To view an extract and/or buy via Author House, click here
To buy via Amazon.com, click here
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the brand
&
the cow
by Andrew Graham
the brand & the cow, by Andrew Graham - 2007
The book that envangelises b2b brand strategy, and how to do it.
Brand strategy is recognised as the preserve of consumer marketing. Increaingly it is a b2b opportunity too.
Historically, b2b companies have relied on their technology and products to differentiate and provide competitive advantage. This approach is now threatened as traditional marketing bell curves shorten under the pressure of global supply chains and newly industrialised nations. Margins are squeezed and prices fall quicker than they used to.
Brand strategy is now a powerful weapon in the b2b marketing armoury. in the future, successful b2b businesses will not only have a differentiated product, they will have a differentiated brand strategy too.
To buy via Mud Valley, click here
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